@font-face{font-family:Bricolage;src:url('assets/bricolage.woff2') format('woff2');font-weight:400 800;font-display:swap}
@font-face{font-family:DM;src:url('assets/dm-sans.woff2') format('woff2');font-weight:400 800;font-display:swap}
:root{--bg:#09090c;--surface:#111116;--surface2:#17171e;--line:#29272f;--text:#f5f3f8;--muted:#aaa7b3;--purple:#8f4cf8;--purple-light:#bd94ff;--orange:#ff8348;--green:#7de1b0;--font:DM,'Segoe UI',sans-serif;--display:Bricolage,'Arial',sans-serif}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:100px}body{margin:0;background:var(--bg);color:var(--text);font-family:var(--font);font-size:16px;line-height:1.5;-webkit-font-smoothing:antialiased}button,a,input,select{-webkit-tap-highlight-color:transparent}button,select{font:inherit}button,a{touch-action:manipulation}button{cursor:pointer}a{color:inherit;text-decoration:none}button{color:inherit}img,svg{max-width:100%}button:focus-visible,a:focus-visible,select:focus-visible,summary:focus-visible,[tabindex]:focus-visible{outline:3px solid var(--orange);outline-offset:5px}::selection{background:#7136c8;color:white}h1,h2,h3,h4,p{margin:0}h1,h2,h3,h4{font-family:var(--display)}.shell{width:min(1280px,calc(100% - 88px));margin:auto}.muted{color:var(--muted)}.orange{color:var(--orange)}.tiny{font-size:12px;color:var(--muted);line-height:1.65}.eyebrow{font-size:12px;font-weight:700;letter-spacing:.13em;display:flex;align-items:center;gap:10px}.square{height:8px;width:8px;background:var(--orange)}.reading-progress{position:fixed;inset:0 auto auto 0;width:0;height:3px;background:var(--orange);z-index:100}.header{height:90px;position:sticky;top:0;z-index:20;background:#09090cf2;border-bottom:1px solid var(--line);backdrop-filter:blur(20px)}.header-inner{height:100%;display:flex;gap:28px;align-items:center}.brand{display:flex;width:150px;flex-shrink:0}.brand img{object-fit:contain;width:150px}.header-divider{width:1px;height:26px;background:var(--line)}.header-label{font-size:10px;letter-spacing:.12em;color:var(--muted);max-width:110px}.header nav{display:flex;gap:28px;margin-left:auto;font-size:14px}.header nav a{color:var(--muted);position:relative;padding:33px 0}.header nav a:hover,.header nav a.active{color:var(--text)}.header nav a.active:after{content:'';position:absolute;bottom:0;left:0;right:0;height:2px;background:var(--orange)}.source-link{font-size:13px;display:flex;gap:12px;margin-left:16px;color:#d3cdda}.source-link span{color:var(--orange)}.hero{padding-top:38px}.hero-top{display:flex;justify-content:space-between;align-items:center}.hero-top .eyebrow{color:var(--muted)}.period{font-size:12px;letter-spacing:.07em;color:var(--muted)}.period b{margin-left:14px;color:var(--text);font-weight:500}.hero-grid{display:grid;grid-template-columns:1.16fr 1fr;gap:70px;padding:60px 0 52px}.client{color:var(--purple-light);font-size:18px;margin-bottom:18px}.hero h1{font-size:clamp(44px,4.5vw,66px);font-weight:600;line-height:1.06;letter-spacing:-.045em}.hero h1 em{font-style:normal;color:var(--purple-light)}.hero-text{color:var(--muted);margin-top:25px;line-height:1.7}.primary-button{display:inline-flex;align-items:center;justify-content:space-between;gap:34px;background:var(--text);color:var(--bg);border-radius:7px;padding:13px 19px;font-size:14px;font-weight:600;margin-top:29px;transition:background .2s,transform .2s}.primary-button:hover{background:var(--orange);transform:translateY(-2px)}.hero-result{border-left:1px solid var(--line);padding-left:56px;align-self:stretch;padding-top:7px}.result-label{display:flex;justify-content:space-between;color:var(--muted);font-size:11px;letter-spacing:.11em}.result-label span{font-size:11px;color:#777280}.hero-number{font-family:var(--display);font-size:clamp(90px,10vw,154px);letter-spacing:-.07em;line-height:1.25;font-weight:600}.hero-number span{font-size:.43em;color:var(--purple-light);margin-left:12px;letter-spacing:-.05em}.result-bottom{display:flex;gap:20px;align-items:center}.growth{font-family:var(--font);color:var(--green);font-size:13px;background:#19332777;padding:3px 8px;border-radius:4px;white-space:nowrap}.growth.big{font-size:22px;font-weight:500;padding:4px 10px}.result-bottom p{color:var(--muted);font-size:12px;line-height:1.5}.hero-bars{display:flex;flex-direction:column;gap:17px;margin-top:44px}.hero-bars>div{display:flex;gap:16px;align-items:center}.hero-bars span{font-size:10px;letter-spacing:.09em;color:var(--muted);width:42px}.hero-bars i{height:16px;display:block;border-radius:2px}.hero-bar-before i{width:25px;background:#615967}.hero-bar-after i{width:calc(100% - 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var(--line);border-radius:12px;margin-top:24px;background:var(--surface);overflow:hidden}.table-heading{display:flex;justify-content:space-between;gap:20px;align-items:center;padding:26px 28px 20px}.table-heading h3{font-size:21px;font-weight:500}.table-scroll{overflow-x:auto;scrollbar-color:#50435c transparent}table{border-collapse:collapse;width:100%;font-size:13px;white-space:nowrap}thead th{text-align:right;padding:14px 18px;color:var(--muted);font-weight:500;font-size:11px;background:#18171e;border-bottom:1px solid var(--line)}thead th:first-child{text-align:left;padding-left:28px}tbody th{font-weight:400;text-align:left;padding:17px 18px 17px 28px;border-bottom:1px solid var(--line)}tbody td{text-align:right;padding:17px 18px;border-bottom:1px solid var(--line);font-variant-numeric:tabular-nums}tbody tr:last-child>*{border-bottom:none}tbody 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p{font-size:14px;color:#c0b4ce}.media-cost{border-left:1px solid #513161;padding-left:32px}.media-cost>span{font-size:12px;color:var(--muted)}.media-highlight .media-cost>strong{font-size:44px;margin-top:23px}.media-cost small{color:#a993b9;display:block;font-size:11px;margin-top:10px}.media-context{display:flex;flex-direction:column;justify-content:center;gap:12px}.media-context p{color:var(--text);font-size:20px;font-family:var(--display);line-height:1.35}.media-context>span{font-size:13px;color:#bfb2ca;line-height:1.7}.media-context small{font-size:11px;color:#ac9aba;line-height:1.65}.segmented{display:flex;padding:4px;background:#1d1a23;border:1px solid #3c3148;border-radius:7px;gap:3px}.segmented button{border:0;border-radius:4px;background:transparent;font-size:12px;padding:8px 12px;color:var(--muted)}.segmented button[aria-pressed=true]{background:#7940ce;color:white}.campaign-chart{display:grid;grid-template-columns:1fr 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span{font-size:12px;color:var(--muted)}.gender-legend{display:flex;flex-direction:column;gap:10px;flex:1}.gender-legend button{border:1px solid transparent;background:transparent;border-radius:5px;display:flex;gap:10px;align-items:center;padding:8px;font-size:12px;text-align:left;color:var(--muted)}.gender-legend button[aria-pressed=true]{background:#20162b;border-color:#563776;color:var(--text)}.gender-legend i{display:block;width:8px;height:8px;background:var(--purple);border-radius:2px}.gender-legend button:last-child i{background:var(--orange)}.gender-legend b{font-size:12px;font-weight:500;margin-left:auto;color:var(--text)}.audience-note{border-top:1px solid var(--line);padding-top:20px}.audience-note p{color:var(--muted);font-size:13px;line-height:1.75}.audience-note .text-button{margin-top:13px;font-size:12px}.city-bar{display:block;width:100%;background:none;border:0;margin-bottom:15px;padding:0;text-align:left}.city-bar>span{display:flex;justify-content:space-between;font-size:13px;margin-bottom:7px;color:#d5cddd}.city-bar b{font-weight:400;color:var(--muted)}.city-bar>i{display:block;height:8px;border-radius:3px;background:#24202a}.city-bar em{display:block;height:100%;background:#8c4edf;border-radius:3px}.city-bar:first-child em{background:var(--orange)}.city-bar:hover em,.city-bar.selected em{background:var(--purple-light)}.city-readout{font-size:12px;color:var(--muted);min-height:20px;margin-bottom:15px}.cities-panel .text-button{font-size:12px}.regional-strip{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:25px 0;margin-top:24px;display:flex;align-items:center;gap:30px}.regional-strip strong{font-family:var(--display);font-size:58px;font-weight:500;letter-spacing:-.055em;color:var(--purple-light);line-height:1.1}.regional-strip strong span{font-size:30px}.regional-strip p{font-size:16px;line-height:1.4;color:var(--muted)}.regional-strip p b{font-weight:500;color:var(--text)}.regional-strip>span{font-size:12px;color:var(--muted);margin-left:auto;max-width:270px}.method-heading{display:flex;justify-content:space-between;align-items:flex-end;gap:30px;margin-bottom:26px}.method-heading .eyebrow{color:var(--orange);margin-bottom:15px}.method-heading h2{font-size:32px;font-weight:500;letter-spacing:-.04em}.method-heading>p{color:var(--muted);font-size:13px;max-width:280px}.method-list details{border-top:1px solid var(--line)}.method-list details:last-child{border-bottom:1px solid var(--line)}.method-list summary{display:flex;align-items:center;justify-content:space-between;gap:20px;padding:22px 0;font-size:14px}.method-list summary:hover{color:var(--purple-light)}.method-list p{color:var(--muted);font-size:14px;line-height:1.85;max-width:960px;margin:0 0 20px}.closing{display:flex;justify-content:space-between;align-items:flex-end;gap:30px;padding-top:70px}.closing>p{font-family:var(--display);font-size:42px;letter-spacing:-.04em;line-height:1.15;font-weight:500}.closing>p span{color:var(--purple-light)}.closing>div{display:flex;flex-direction:column;align-items:flex-end;gap:12px}.closing>div>span{font-size:10px;letter-spacing:.09em;color:var(--muted)}.detail-metrics{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin:25px 0}.detail-metrics>div{display:flex;flex-direction:column;background:#1a1620;border:1px solid #302735;border-radius:8px;padding:17px;gap:10px}.detail-metrics span{font-size:12px;color:var(--muted)}.detail-metrics strong{font-size:24px;line-height:1.25;font-weight:500;font-family:var(--display);letter-spacing:-.02em}.post-meta{font-size:13px}.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap}
.table-scroll{position:relative}.hero-bars>div{display:grid;grid-template-columns:42px minmax(0,1fr) 48px;gap:16px}.hero-bar-before i{width:9.191176%}.hero-bar-after i{width:100%}
@media(min-width:1600px){.hero-grid{padding-top:75px;padding-bottom:70px}}
@media(max-width:1100px){.shell{width:calc(100% - 48px)}.header-label,.header-divider,.source-link{display:none}.hero-grid{gap:35px}.hero-result{padding-left:35px}.hero-number{font-size:115px}.metric-value strong{font-size:36px}.compare-panel{gap:30px}}
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@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}}
@media(max-width:1100px){.campaign-chart{grid-template-columns:1fr;gap:0}.campaign-bar{grid-template-columns:minmax(190px,1fr) 1.4fr 100px}.donut-layout{flex-direction:column;gap:0}.gender-legend{width:100%;flex-direction:row;justify-content:center}.gender-legend button{flex:1}.content-totals>div{padding:0 18px}.content-totals strong{font-size:27px}.content-charts{grid-template-columns:1fr}.publication-chart .panel-heading{margin-bottom:12px}#daily-chart{max-width:700px;width:100%;margin:0 auto 20px}.media-highlight{grid-template-columns:1fr 1fr}.media-context{grid-column:1/-1;border-top:1px solid #513161;padding-top:22px}.campaign-heading{align-items:flex-start;flex-direction:column;gap:18px}}
@media(max-width:760px){.header-inner .source-link{position:absolute;right:18px;top:18px;margin:0}.content-controls{flex-wrap:wrap;gap:15px}.field:first-child{flex:1 1 100%}.field{min-width:130px}.content-totals{grid-template-columns:1fr 1fr;padding:5px 0;gap:0}.content-totals>div{padding:18px 16px}.content-totals>div:nth-child(even){border:0}.content-totals>div:nth-child(-n+2){border-bottom:1px solid #372b40}.content-totals span{font-size:11px}.content-totals strong{font-size:27px}.chart-panel{padding:22px 18px}.panel-heading h3{font-size:21px}.chart-unit{display:none}.rank-heading{font-size:12px}.rank-heading b{font-size:12px}.rank-meta{font-size:10px}.rank-meta>span{opacity:1}.rank-heading>span:nth-child(2){max-width:64%}.table-heading{padding:20px;flex-direction:column;align-items:flex-start;gap:10px}.table-heading h3{font-size:20px}table{font-size:12px}thead th:first-child,tbody th{padding-left:18px}.table-post{min-width:170px;max-width:200px}.table-arrow{width:40px;height:40px}.media-kpis{grid-template-columns:1fr 1fr;gap:24px 15px}.media-kpis strong{font-size:27px}.media-kpis span{font-size:12px}.media-kpis small{font-size:10px}.media-highlight{padding:22px 18px;gap:20px}.media-highlight>div>strong{font-size:43px}.media-highlight .eyebrow{font-size:9px;letter-spacing:.08em}.media-highlight .media-cost>strong{font-size:31px;margin-top:18px}.media-cost{padding-left:17px}.media-cost>span{font-size:11px}.media-highlight p{font-size:12px}.media-cost small{font-size:10px}.media-context p{font-size:21px}.media-context small{font-size:11px}.campaign-bar{grid-template-columns:1fr 1fr 77px;gap:8px}.campaign-label{font-size:11px;gap:5px;line-height:1.4}.campaign-label i{display:none}.campaign-bar strong{font-size:11px}.campaign-track{height:10px}.segmented{width:100%}.segmented button{flex:1;font-size:11px;padding:8px 6px;min-height:40px}.audience-grid{grid-template-columns:1fr}.donut-layout{flex-direction:row;gap:12px}.donut-wrap{width:180px;flex:0 0 180px}.gender-legend{flex-direction:column}.gender-legend button{padding:8px 4px;gap:7px;font-size:11px}.gender-legend b{font-size:11px}.regional-strip{flex-wrap:wrap;gap:17px}.regional-strip strong{font-size:48px}.regional-strip p{font-size:14px}.regional-strip>span{margin:0;font-size:11px;max-width:100%}.method-heading{flex-direction:column;align-items:flex-start;gap:15px}.method-heading h2{font-size:30px}.method-list summary{font-size:13px;padding:19px 0;min-height:60px}.method-list p{font-size:13px}.closing{padding-top:45px;flex-direction:column;align-items:flex-start;gap:35px}.closing>p{font-size:34px}.closing>div{align-items:flex-start}.closing>div img{width:145px}.closing>div>span{font-size:9px}.detail-metrics>div{padding:13px}.detail-metrics strong{font-size:22px}#daily-chart{margin:0 -5px 15px;width:calc(100% + 10px)}}
@media(max-width:380px){.hero-number{font-size:76px}.hero-result{column-gap:12px}.donut-layout{flex-direction:column}.gender-legend{flex-direction:row}.media-highlight{grid-template-columns:1fr}.media-cost{border-left:0;border-top:1px solid #513161;padding:20px 0 0}.hero h1{font-size:39px}.metric-value strong{font-size:29px}.media-kpis strong{font-size:23px}.rank-heading>span:nth-child(2){max-width:57%}}
@media print{body{background:#fff;color:#16111d}.header,.reading-progress,.content-controls,.source-link,.text-button,.outline-button,.primary-button,.segmented,.skip,.footer a{display:none!important}.shell{width:100%}.section{padding-top:25px;break-inside:avoid}.hero{padding-top:0}.hero-grid{padding:20px 0}.hero h1{font-size:40px}.hero-number{font-size:90px}.hero-result{padding-left:25px}.hero-footer{display:none}.metrics,.compare-panel,.chart-panel,.content-totals,.table-panel,.media-highlight{background:#f6f3fa!important;color:#16111d;border-color:#ccc;break-inside:avoid}.metric{background:#f6f3fa!important;color:#16111d}.metric-top,.metric-foot,.muted,.section-heading>p,.tiny,.hero-text,.compare-intro>p:not(.eyebrow){color:#59515f}.content-charts,.audience-grid{grid-template-columns:1fr 1fr}.method-list details{break-inside:avoid}.footer{margin-top:30px}.hero-bars,.hero-note,.hero-result .result-label{color:#59515f}.closing{display:none}.footer img{filter:invert(1)}dialog{display:none!important}}